Overview
Position Title: Manager, Inbound Marketing
Company: Workday
Location: Gateshead, United Kingdom
Job Description:
Join a team dedicated to crafting connected digital experiences that inspire our prospects, our customers and our employees. We are forward thinking digital specialists using technology to drive success.Workday is looking for an experienced people leader for our social and inbound organic media specialists in EMEA. This person will lead a team consisting of a Social Media Manager and Senior SEO Manager to drive, measure and optimise our inbound marketing efforts
Responsibilities:
- Defining and leading all aspects of Social & Inbound Marketing goals for EMEA.
- Building inbound methodology into all digital campaigns and events.
- Driving content marketing efforts to increase MQL’s through SEO.
- Develop robust reporting frameworks to provide insights back to business stakeholders in an engaging a visual format.
- Working with the analytics team to report back metrics that give practical insight into digital efficiency.
- Educating and evangelising inbound methodologies across the EMEA marketing team.
Reqirements:
- 8+ years of B2B digital marketing experience across regions.
- 3+ years people management and leadership experience.
- Direct experience running organic search programs and social campaigns.
About Workday
Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.
