Overview

Position Title: Growth Marketing Manager

Company: Pearson

Location: Bicester, UK

Job Description

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company.

Responsibilities:

  • Nurture and manage existing customers, driving up adoption, revenue and retention to maximize product engagement, feature usage, and introducing new features.
  • Manage campaigns through all phases of the campaign including audience segmentation and targeting, campaign execution, tracking response, follow up, reporting and analysis.
  • Regularly explore new channels and tactics to drive cost effectiveness and reach to target audiences.
  • Build, maintain and optimize baseline sales decks and other sales tools using constant feedback and collaboration with sales teams.

Requirements:

  • Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying levels of seniority.
  • Being able to effectively manage multiple projects simultaneously.
  • Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display, content marketing)
  • Digital marketing platforms and channels, awareness of the latest ad formats available and tactics for pushing campaigns into market.
  • Strong organizational skills and the ability to plan and prioritize work effectively.
  • A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.
  • A willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools and tactics.
  • Experience using HubSpot and Salesforce would be preferred.

About Pearson

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are.