Overview
Position Title: Digital Marketing
Company: Pandora
Location: Distington, United Kingdom
Job Description:
The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.
Responsibilities:
- Reporting into the Head of Paid Media, responsible for digital marketing traffic driving initiatives across digital brand activations
- As Digital Manager you will manage both the digital brand budget in line with ROAS and brand metrics
- Responsible for Paid & Owned Social & Digital Display
- Push the boundaries with innovative ideas to ensure PANDORA stays ahead of the competition
Work closely with the Search Marketing Manager to lead and execute the UK & Ireland digital strategy in line with both the global and local trading line up - This role is a key interface between the global media, creative and brand activation departments to fulfil local marketing needs
Reqirements:
- Implement regular reporting structure to evaluate ROAS/KPIs on a weekly/monthly/quarterly basis vs LY and targets
- Lead UK and global communication to share market knowledge, performance and innovative digital marketing activities to improve performance
- Manage channel optimisations together with agencies to drive cost efficient channel performance
Work closely with the Consumer Insights Analyst, eCom Analyst and Finance Business Partner to provide ROAS/KPI targets for each of the channels/agencies to adhere to - Follow best practice guidance from external sources, Global media teams, and agencies to ensure effective digital marketing execution
About Pandora
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.