Campaign Manager – Rail Driver Jobs In Bicester

Overview

Position Title: Campaign Manager

Company: Eurostar

Location: Bicester, UK

Job Description:

As campaign manager you will develop end to end marketing campaigns to address specific business or customer objectives across all customer touchpoints (including TV, Press, Outdoor, PPC and digital display). You will evaluate and manage the development of creative work and media plans with agencies across multiple markets with a focus on Dutch speaking countries.

Responsibilities: 

• Manage performance campaigns, ensure monthly KPIs are achieved, and optimisation tactics are executed across media and creative to improve channel performance.
• Manage and influence stakeholders internally and externally across all levels for sign-off and approval, including presenting at marketing & GTM meetings.
• Manage customer audience segmentation and targeting by product, supporting the development of automation and personalisation within our marketing plans, defining ‘right time, right message’ across our segments & annual plan.
• Identify trends in performance data, pull insight out and recommend future improvements.
  Develop and manage channel-agnostic communication plans, leveraging available insight, data analytics, and excellent working knowledge of digital and offline media channels – to deliver effective, innovative, and fully integrated campaigns.
• Work will include the planning, briefing, proofing, and evaluation of both paid media online and offline and Eurostar’s owned media estate.
• Keep up to date with performance paid media and creative best practices, industry research, legislation, and competitor activities with a particular focus on the Belgium and Netherlands markets.
• Constant focus on delivery deadlines, dependencies & resolutions.
• Collaborate with the Digital Insights team and media agency to deliver accurate, insightful, and timely reports on both campaign-wide and channel level performance, and competitor activity for the relevant business areas/teams. (On-going analysis and optimisation for digital channels, i.e., PPC, Digital Display, Digital Content Optimisation).
• Effectively manage and measure large budgets, including the raising of purchase orders and reconciliation of agency hours, whilst ensuring maximum value extraction.
• Ensure creative and media fit the Belgium and Netherlands markets and audience needs and specificities, including briefing the creative agency and internal studio teams, assisting with Dutch transcreation, attending Dutch AV recordings, providing consolidated feedback, and ensuring adherence to regulations and our values.
• Build innovation and test and learn plans to ensure communications are always evolving and progressing in their effectiveness and efficiency.
• Collaborate cross-functionally to identify the role for channels to deliver consistent and engaging executions in paid, owned, and earned channels, against specific campaign objectives.

Reqirements:

• To be a creative thinker with great diligence and good creative judgment.
• The ability to define measurement plans and analyse data to gain insights and drive business decisions.
• Proven record of briefing and managing creative and media agencies to deliver successful campaigns across paid, owned, and earned digital channels.
• Strong understanding of measurement frameworks and tracking for online campaigns.
• The ability to make decisions and recommendations on the best channel media mix to deliver against campaign objectives.
• Bilingual proficiency in Dutch and English.
• A strong understanding of all channels across the paid, owned and earned media mix, and how to best communicate with them.
• Curiosity for consumer insight, campaign performance, and the media landscape.
• Strong people skills and a proven record leading and delivering multiple campaigns or projects, as well as managing stakeholder expectations.