Audience Development Product Lead – Informa Recruitment Stanway

Overview

Position Title: Audience Development Product Lead

Company: Informa

Location: Stanway, UK

Job Description

Audience Development is a core capability within the organisation which is critical to help us engage effectively with our audiences, delivering real value all along the customer journey and lifecycle. We continually strive to better know our audiences, deliver content that is relevant and easy to consume and share, and ultimately turn them from new to frequent to loyal customers, and ultimately to advocates.

Responsibilities:

• Establish product strategy – develop success goals for digital products
• Customer analysis – creating personas & understanding which are highest value for the business
• Funnel development and analytics – upskilling the organisation on the art of the funnel lifecycle and the various tools and techniques to experiment with to grow our audience segments. Helping to identify highest value stages and where to focus efforts
• Customer insight – creating feedback loops to constantly inform of customers’ changing needs and wants and staying in touch with how these can be met more effectively. Helping the organisation to arrange themselves around these regular insights and how to act upon them
• Setting targets & objectives – ensuring clarity and simplicity around what we’re aiming to achieve and how. Establishing methods to get that data – dashboards, etc
• Cross-functional collaboration – establishing cross-functional teams focused on identifying and solving customer pain points and maximising customer value.

Requirements:

• Go-to-market: you support product launches that launch early and rapidly iterate, with a laser-like focus on success metrics
• Customer experience: you discover and map the end-to-end customer experience, enabling you to identify and execute opportunities to better serve your customers
• Experimentation: you own, and are accountable for, the full experimentation lifecycle, from defining hypotheses and test ideas, through to test analysis, reporting, comms and process improvement. You are comfortable with a wide variety of tools to run AB testing/ variant testing, etc
• Optimisation: you own the optimisation strategy and roadmap. You continually review core customer journeys to identify barriers to conversion and customer goal attainment
• Data & analytics: you have high data literacy. You can analyse data to extract insights and inform decisions. You identify opportunities to unlock value from data
• Culture champion: you are deeply collaborative, coaching and mentoring