Overview

Position Title: CRO Manager

Company:  Asos

Location: Ballynahinch, United Kingdom

Job Description:

This newly created role will sit within the Media Lab team at ASOS, a centre of excellence for digital marketing comprising Media Investment, SEO and Marketing Technology teams. The teams are jointly responsible for driving almost half of the company’s revenues and have a high profile within the business. There is a firm emphasis on experimentation and measurement within the teams, encouraging us to always question the status quo and strive for better. This role will report to the Head of SEO but will work across all teams within Media Lab and use data, hypothesis and testing to drive improvements in conversion.

Responsibilities:

  • You’ll present you testing hypothesis to key stakeholders for signoff
  • You’ll collaborate with development teams and analytics teams to test your strongest hypothesis, specifying key
  • metrics to monitor for each test.
  • You’ll complete research and data analysis to understand each marketing channel and where customer pain
  • points exist within the funnel
  • You’ll analyse test results and compile detailed retrospectives on your findings to present to key stakeholders
  • Where successful you’ll continue to work with development teams to ensure your winning hypothesis is rolled out to production
  • You’ll establish a robust testing framework within the marketing function at ASOS
  • You’ll work closely with stakeholders to understand why inefficiencies may exist and together generate hypothesis on how to improve channel effectiveness

Requirements:

  • Performance related bonus
  • 25 days paid annual leave + an extra day for your birthday
  • Competitive salary, pension, and private medical care scheme
  • Flex benefits allowance – which you can chose to take as extra cash, or use towards other benefits
  • Employee discount (hello ASOS discount!)

About Asos

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.

Whatever your role, asos will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We’re determined to succeed, so we’ll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings